Case Study #2
L Rose Interior Design is a residential interior design company
Elevating Design for Well-Being
The Challenge
L Rose Interior Design’s business grew at warp speed, keeping owner Lakesha Rose too busy to focus on developing her brand’s identity. Being uber talented, quality driven, and successful was L Rose’s brand which spread quickly by word of mouth throughout the upper echelon.
When L Rose Interior Design began gaining notoriety in interior circles and magazines, Lakesha decided it was time to develop a strong brand story identity.
Lakesha came to Spotlight Monkey for her branding to better engage curious potential customers landing on her website and bolster national recognition.
The Approach
The goal was to create an engaging story identity that would introduce L Rose Interior Designs and Lakesha to the world. Lakesha was already a known Lifestyle Expert so the goal was to alter course and present her as thought leader in the interior design world.
Lakesha firmly believes that you should feel like you're in a 5-star hotel when you wake up and go to sleep. This notion informed Spotlight Monkey‘s creation of a story framework whose theme resonates with her clientele’s desire to live their best possible life.
Establish L Rose Interior Design as one of the top interior design firms in Chicago.
Create a Story Framework to strategically focus the brand’s story to be used across all social media and marketing platforms.
Create a strategy to establish Lakesha Rose as an interior design expert through creation of videos and a stronger social media presence.
Create a signature tagline for any media events or speaking engagements that Lakesha could use for her personal brand that connects with her company’s narrative theme.
The Impact
The signature line created for Lakesha is “Designing inspiring spaces that work for you.” This line is specific to her philosophy and brand story of designing to inspire well-being. From working with clients to media appearances, the tagline “this design works for you” is woven in to reference how the design contributes to (works for) the client’s emotional well-being.
Since rebranding, Lakesha has become a more sought after expert for talks on interior design. L Rose Interior Design’s website and Lakesha’s remarkable talent has attracted the attention of the media as well as design brands for endorsement opportunities.
L Rose Interior Design’s brand story
Narrative theme
The brand’s theme is that our homes set the tone for how we feel. If you have a visually stunning designed home that makes you feel amazing, then you’ll be better equipped to navigate life.
L Rose Interior Design works with a wealthy clientele who value well-being and having all the tools needed to be successful and happy. A beautiful, emotionally enriching home provides clients the foundation to put their best foot forward when leaving home to make an impact on the world.
Website copy
Tagline
Elevated Designs Inspiring Well-Being
One-liner
We are a full-service residential interior design firm helping homeowners elevate their décor and strengthen the foundation for how they feel, connect, and thrive.
Discover how we can enrich your world
In the website copy below, Spotlight Monkey created emotional imagery for L Rose Interior Design clients to envision themselves having an enchanted moment the first time they see their room(s). This supports the brand’s theme of feeling amazing in your home.
We live for that moment when a client inhales the room for the first time and their face begins to dance
Cited by Modern Luxury Interiors as one of Chicago’s top design firms,
Cited by Modern Luxury Interiors as one of Chicago’s top design firms, L Rose Interior Design, founded by Lakesha Rose, is driven by the belief that great design is about creating visually stunning, functional, and emotionally enriching spaces.
Our joy comes from creating beautiful spaces that help clients feel special when waking up, while making memories, and when returning home from making an impact on the world.
L Rose Interior Design’s signature style is timeless, understated elegance that makes you feel wonderful in every room. Our impeccable reputation for integrity, commitment to quality, and ability to artistically interpret a client’s needs enables us to consistently create awe-inspiring living experiences.
Collaborative. Stress-free. Exciting. You’ll wonder, “Why didn’t I do this sooner?”
Great design is an investment in your well-being but trusting someone with your prized possession can be daunting.
We’re humbled when clients choose us and honor them by being transparent, dependable, and communicative. We collaboratively guide you during each step of the decision-making process, ensuring your happiness.
Envisioning change? Connect with us!
Meet the Designer
“You shouldn’t have to go to a 5-star hotel to feel like you’re living the life you deserve.”
At just 18 years old, Lakesha's world was forever changed by a visit to Chicago's Merchandise Mart where she experienced the thrill of seeing showrooms filled with treasures that made her swoon. This new world presented endless possibilities to create beautiful spaces that make people feel special. Mesmerized, Lakesha discovered her purpose.
Even today, Lakesha finds herself enchanted by the magical allure of the Mart where every visit is a quest for inspiration and unique finds.
Her old-school tactile approach of touching fabric samples, eyeing curious patterns, and inhaling the scent of quality is her secret to discovering hidden gems that become her muse for each unique interior design project.
Lakesha’s work has garnered attention from prestigious publications such as Design Chicago and The Wall Street Journal, highlighting her knack for tailor-made, sophisticated designs that captivate the senses and evoke emotion.
In 2022, Modern Luxury Interiors named Lakesha one of Chicago’s top interior designers, an honor she holds dear to her heart.
However, success didn't come overnight. Despite her natural artistic abilities, she understood the need to develop her technical skills, balancing education with a full-time job until mastering her craft at the College of DuPage.
Her first design job was as a new construction selection coordinator helping over 700 owners choose their hard surface design elements such as cabinets, floors, and countertops.
What might have appeared mundane, ended up providing an invaluable education about the construction process, giving Lakesha an advantage to foresee pitfalls and potential that might elude those without such hands-on experience.
Invigorated by this knowledge, Lakesha not only thrived but also endeared herself to clients who valued her warmth, collaborative spirit, and artistic vision.
As her experience broadened, Lakesha forged her belief that a home should be beautiful, functional, and elicit an emotional response from all residents.
Recognizing the significance of elements like flow, movement, patterns, texture, and color, she seamlessly integrates them to evoke a sense of comfort and harmony. Her mastery of these principles, coupled with her philosophy, propelled her into the spotlight, earning her recognition as a trusted authority in lifestyle design.
Confident she was ready to launch her own interior design firm, Lakesha encountered an obstacle; prospective clients wanted to see photos showcasing her original finished room designs, but she had none.
Instead, she channeled her creativity into transforming the new construction home she and her husband Jim purchased in Michigan. Lakesha poured her heart into every detail, turning it into a showpiece that caught the attention of clients and led to the creation of L Rose Interior Designs.
Lakesha’s personal motto is, “You shouldn’t have to go to a 5-star hotel to feel like you’re living the life you deserve,” which friends joke she takes a little too far with her guilty pleasure of ironing sheets. Yes, she irons her sheets! When friends tease her, she laughs and thinks, “If only they knew how awesome it feels, they’d be doing it too!”
Lakesha is grateful for her ability to be successful doing what she loves and is dedicated to helping others. She enjoys supporting One Tail at a Time, a Chicago-based dog rescue, and I am a Gentleman which prepares young black men to succeed.
In every aspect of her work and life, Lakesha is dedicated to ensuring that everyone, from clients to furry friends, feels truly extraordinary, because we all deserve to experience the magic of feeling special.